Paper Bags by Ebees

Volume One
Issue 01 · September 2026

Field notes on paper bags, packaging, and the brands that make them sing.

Get the first letter
A letter from the editor

“Paper bags are how a brand tells its story before the product is opened.”

Paper Bags by Ebees is an editorial about an unfashionable subject: the bag, the box, the envelope. Or more precisely — what brands choose to put their work inside, and what those choices say.

We publish a few times a season. We fact-check. We talk to printers, sourcing managers, and the small mills still running in places people forgot. We send our thanks via mail.

If you arrived here because you care about how something is wrapped, welcome. The first letter goes out at the end of the month.

On the counter this week
The vocabulary

Six terms, often confused

Hover any card to flip it. The full glossary lives in the archive.

Letters to the desk

Frequently asked

If yours isn't here, the contact page is open. We read everything.

  • Are paper bags actually better for the environment than plastic?

    It depends on the use-case. Paper has a higher up-front carbon and water footprint than thin-film plastic — manufacturing a paper bag takes more energy. But paper biodegrades in 2–6 weeks (vs. 400+ years for plastic), is recyclable in most municipal streams, and contributes no microplastic pollution. For single-use, plastic wins on raw carbon. For three or more reuses, or for compostability, paper wins decisively. The honest framing is whether the bag is sourced responsibly and reused — not which material is virtuous in the abstract.

  • What does FSC certification actually mean on a paper bag?

    FSC stands for Forest Stewardship Council. The certification verifies that the source forest is managed for long-term ecological and social health — replanting, biodiversity protection, indigenous-rights compliance, no clear-cutting. Crucially, the FSC label only legally applies to packaging where every link in the chain (mill, printer, bag-maker, brand) is FSC-tracked. A bag printed on FSC-certified paper at a non-certified printer cannot carry the label. Look for the unique license code (FSC C########) printed on the bag itself, not just claims in marketing copy.

  • What's the difference between kraft, virgin, and recycled paper bags?

    Virgin paper is made from new wood pulp — strongest, lightest, most consistent, most expensive. Recycled paper uses post-consumer waste — typically 70–100% recycled content, slightly weaker, slightly variable in color, more sustainable. Kraft is a manufacturing process, not a content type — kraft paper can be made from virgin pulp, recycled pulp, or both. Most "kraft" shopping bags today are 30–70% recycled by content. Brand owners often request kraft assuming it implies recycled; the two terms describe different things and should be specified separately.

  • How are custom paper bags printed — and which method should you choose?

    Five methods are common. Flexography is the workhorse — fast, cheap, runs of 5,000+. Digital printing handles small runs (50–2,000) with no plate cost but slightly higher per-unit. Foil stamping presses metallic film into the bag for a premium feel — usually paired with embossing. Embossing leaves a tactile raised impression with no ink. Screen printing handles bold solid graphics on small runs. Match the method to volume and finish: flexography for scale, digital for variety, foil and embossing for premium boutique runs.

  • What is the typical minimum order quantity (MOQ) for branded paper bags?

    For custom-printed bags, MOQs typically start at 500 units for digital printing and 5,000 units for flexography. Foil stamping and embossing usually require 1,000+ units due to die setup costs. Some printers offer 250-unit minimums for boutiques but at significantly higher per-unit pricing — often three to five times the cost of a 5,000-unit run. Stock kraft bags with custom rubber-stamped logos applied in-house are an under-discussed option for popups: effectively zero MOQ at the cost of a few hours of stamping per event.

  • Are paper mailers a real alternative to plastic poly mailers for ecommerce?

    Yes, with caveats. Padded paper mailers — using shredded recycled paper or honeycomb-paper inserts as cushioning — provide comparable protection to bubble-padded poly mailers for most non-fragile goods. They cost 30–60% more per unit and add 5–15% to shipping weight depending on dimensional pricing. They are recyclable in curbside paper streams; poly mailers require special drop-off. For brands shipping clothing, soft goods, accessories, or non-fragile small items, paper mailers are a viable swap. For fragile or oddly-shaped items, the case is weaker.

  • What makes a bakery bag food-safe and grease-resistant?

    Food-safe paper bags require FDA-compliant inks and adhesives, plus an internal coating that prevents grease migration. The most common treatments are PFAS-based fluorochemical coatings (now phasing out due to regulation), silicone-based barriers, and water-based grease-resistant coatings. The water-based option is the current industry standard — the only kind that is both compostable and food-contact-safe under recent rules. Always verify FDA Title 21 compliance, request the manufacturer's Kit-test grease-resistance rating, and check for PFAS-free certification, which is becoming legally required across many jurisdictions.

How a piece is made

Five stations, one shelf

Click any station to read the work that goes into a finished letter.

Idea

A piece begins with a question — sometimes from a reader's email, sometimes from spending too long staring at the bottom of a paper bag. Every idea is logged in the working notebook before it gets a draft folder.

Research

Calls with printers, mills, and sourcing managers. Real specifications. Real prices when they're public, honest ranges when they're not. Most pieces require 12+ hours of source work before the first sentence is written.

Draft

A first pass goes onto paper, not the screen — kraft notebook, terracotta ink. It sits for a day. The second pass cuts what doesn't earn its place. Specifics replace vagueness, sources go into the margins.

Fact-check

Every spec, every price, every certification claim is verified against a vendor document or a source on the record. Disputed claims either get cited or get cut. The piece is read cold by a second editor.

Ship

Published to the archive shelf, sent in the monthly letter, indexed across the six category lenses. The piece lives forever. Corrections, when needed, are dated and stamped at the bottom — never silently rewritten.

By the numbers
  • 6 category lenses
  • 12+ hours per piece
  • 0 sponsored content
  • 04 · 2026 Volume One ships
On the desk

Working notes

Half-finished thoughts, on-deck pieces, things readers sent in. Updated weekly.

  • Reading Apartamento's spring issue. The packaging cover shoot — paper sleeves slipcased in kraft — is what we keep returning to. Possible piece on slipcase printing at boutique runs.

  • A small kraft mill in Ohio sent a sample stack. The grain runs differently than expected — cross-direction tighter than long-direction. Considering a piece on regional pulp variation.

  • Reader writes from Tokyo: their bakery just switched from PE-coated to silicone-coated bags. Asking if anyone has mapped the global transition. Looks like nobody has. Putting it on the list.

  • Drafting the FSC piece. Three printers refused to be quoted on the record. Two said yes. The piece is going to be slow but the disagreements are the most interesting part.

  • Volume One, Issue 01 ships at the end of the month. The bakery bag piece leads. The grease-resistance section is currently 1,400 words and growing.

On our list

Field notes, posted monthly.

One letter a month — paper bags, packaging, and the brands obsessing over both. No spam. Unsubscribe anytime.

Greetings from the Mailroom —

Drop your address below and the next letter will arrive by post.

No spam. Unsubscribe in one click.

On its way.

The next letter goes out at the end of the month. Watch for an envelope sealed in terracotta wax.

Every piece, filed

The shelf

Folded, tagged, ready to read. Drag, scroll, or arrow your way down the row.